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While this approach works, I wastes the opportunity to innovate and create more value for the users and business. Wouldn’t it be great to make the product better, improve the userexperience and add brand-new features? Finally, establish a portfoliomanagement process and track your products’s life cycle stage.
Your product portfolio therefore requires regular adjustments, and portfoliomanagement should be a common activity. As a rule of thumb, review your product portfolio once per quarter and initiate the necessary changes. Product Portfolio Matrix and Product Life Cycle. Too Much Focus on Stars and Cash Cows.
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