article thumbnail

3 Data Mining Tips for Companies Trying to Understand their Customers

Smart Data Collective

The portion of companies with data-driven decision-making models increased from 14% to 34% between 2014 and 2021, as more companies recognize its importance. Acquiring this information will allow you to more effectively grasp an idea of the customers in your specific market, as well as how you might be able to tap into that consumer base.

article thumbnail

Encryption Importance in the Age of Data Breaches

Smart Data Collective

However, it ensures that those prying on you find it harder to gain access to the information you read or post on the net. Encryption is a critical component for safeguarding sensitive information. It was found in 2014 that even the HTTPS protocol has certain limitations. The challenges and the road ahead. The loopholes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Improve Incident Response Time for Data Breaches

Smart Data Collective

Take the Marriott data breach in 2014, for example. Because no internal threat detection mechanisms existed, the malicious actors had access to massive volumes containing personal customer information. Before Marriot acquired the Starwood hotel group, Starwood suffered a major data breach of its customer database.

article thumbnail

What Are the Most Important Steps to Protect Your Organization’s Data?

Smart Data Collective

Big data can reveal trade secrets, financial information, as well as passwords or access keys to crucial enterprise resources. By 2012, there was a marginal increase, then the numbers rose steeply in 2014. This comprehensive knowledge resource of adversary tactics and techniques provides up-to-date information on the latest threats.

article thumbnail

The Role of Cloud Computing in Patient Engagement in Healthcare

Smart Data Collective

According to the Healthcare Information and Management Systems Society (HIMSS), patient engagement occurs when “providers and patients work together to improve health.” The use of information technology has the potential to play a more significant role in fostering such patient participation.

article thumbnail

How Big Data Has Revolutionized the Gaming Industry

Smart Data Collective

Information about our online activity has been accumulating for years, and now is actively used to know more about us. With the help of data mining and machine learning, it is now possible to find the connections between seemingly disparate pieces of information. In 2014, there were about 1.82 billion gamers worldwide.

Big Data 263
article thumbnail

Can Predictive Analytics Help Traders Navigate Bitcoin’s Volatility?

Smart Data Collective

For further information explore quantum code. Gox hack in 2014 and the collapse of the Silk Road marketplace in 2013. However, given the nature of cryptocurrency markets, it is still quite possible for prices to fluctuate rapidly. The good news is that predictive analytics technology can reduce risk exposure for these investors.