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Text Analytics – Understanding the Voice of Consumers

BizAcuity

Text analytics helps to draw the insights from the unstructured data. . In 2014, the Trip Barometer survey, which was conducted by TripAdvisor , suggested that online reviews influenced about 95% of the travelers in the United States. Decoding online reviews through analytics. The way forward.

article thumbnail

Text Analytics – Understanding the Voice of Consumers

BizAcuity

Text analytics helps to draw the insights from the unstructured data. In 2014, the Trip Barometer survey, which was conducted by TripAdvisor , suggested that online reviews influenced about 95% of the travelers in the United States. DECODING ONLINE REVIEWS THROUGH ANALYTICS. THE WAY FORWARD.