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Using the Product Canvas to Define Your Product: Getting Started

EBG Consulting

The BMG canvas inspired me in 2014 to create the first version of a Product Canvas when I was product coach as a global car-sharing company. The product roadmap depicts how your product will evolve to realize your vision and achieve value for your customers and business. Canvas Vision tips: What do we strive to be?

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The Product Strategy and the Product Life Cycle

Roman Pichler

In 2014, Apple discontinued the original iPod and in 2022, the company finally retired the entire product line. [3] Figure 2: Iterative, Risk-driven Strategy Creation [7] Start by capturing your initial product strategy using, for example, my Product Vision Board. After years of declining sales, the company retired it in 2014.

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