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Building upon the strengths of its predecessor, Data Vault 2.0 elevates datawarehouse automation by introducing enhanced scalability, agility, and adaptability. It’s designed to efficiently handle and process vast volumes of diverse data, providing a unified and organized view of information. Data Vault 2.0:
It is impossible to solve marketing’s new data jigsaw puzzle with old technologies (the subheadline to HBR’s article actually declares, “Most marketers are stuck in the last century”). Spreadsheets, datawarehouses and desktop analytics are built for static consumption of marketing data—in other words, what you see is what you get.
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