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Despite cost-cutting being the main reason why most companies shift to the cloud, that is not the only benefit they walk away with. Cloud washing is storing data on the cloud for use over the internet. While that allows easy access to users, and saves costs, the cloud is much more and beyond that.
In the past, data visualizations were a powerful way to differentiate a software application. Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. Users are coming to expect sophisticated analytics at little or no cost. cost reduction).
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