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Its goal was to “turn anonymous social media audiences into qualified prospects for sales and marketing” and the company raised $300,000 from a VC firm in 2012. The Netbase social listening platform is unique because it’s powered by artificialintelligence. This is useful for businesses with an international presence.
Put simply: Business intelligence is the process of discovering valuable trends or patterns in data to make more efficient, accurate decisions related to your business goals, aims, and strategies. As pattern recognition is a decisive part of BI, artificialintelligence in business intelligence plays a pivotal role in the process.
Studies say that more data has been generated in the last two years than in the entire history before and that since 2012 the industry has created around 13 million jobs around the world. We’re now seeing the concept evolve into what’s called smart data discovery , or Augmented Intelligence.
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