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Welcome to the Era of the Augmented Marketer

Sisense

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. In a world of rapid technological change, digital tools for marketers are having a moment.

Digital 52
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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

Data Pine

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Essential Big Data And Data Analytics Insights. million searches per day and 1.2

Big Data 105
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Is Google BigQuery The Future Of Big Data Analytics?

Smart Data Collective

While you may think that you understand the desires of your customers and the growth rate of your company, data-driven decision making is considered a more effective way to reach your goals. The use of big data analytics is, therefore, worth considering—as well as the services that have come from this concept, such as Google BigQuery.

Big Data 342