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Welcome to the Era of the Augmented Marketer

Sisense

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. In a world of rapid technological change, digital tools for marketers are having a moment.

Digital 52
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Top 10 Matillion Alternatives In 2024

Astera

Key features of Matillion Matillion, established in 2011 in Manchester, UK, is a cloud-based ETL tool. Its core mission revolves around streamlining data integration and enhancing business intelligence. ETL and data mapping automation based on triggers and time intervals. Data quality checks and data profiling.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

Data Pine

4) Big Data: Principles and Best Practices Of Scalable Real-Time Data Systems by Nathan Marz and James Warren. Best for: For readers that want to learn the theory of big data systems, how to implement them in practice, and how to deploy and operate them once they’re built. Croll and B.

Big Data 105
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Is Google BigQuery The Future Of Big Data Analytics?

Smart Data Collective

Big data analytics advantages. Google BigQuery is a service (within the Google Cloud platform (GCP)) implemented to collect and analyze big data (also known as a data warehouse). The post Is Google BigQuery The Future Of Big Data Analytics? What is Google BigQuery? What Is Google BigQuery?” Source: [link] .

Big Data 340