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Anjali: Actually, I think it was back in 2010. And I kind of took on the mantle of product, project management. One day, my boss dropped a book on my desk, the agile book from Ken Schwaber and Mike Beedle, the little black book. I saw myself in that book. Just working on an instinct.
Perhaps you realize you’re not organized for optimal product development and need to redesign your organization so its structure follows product. Or maybe you need to improve your productmanagement practices. For all these scenarios, defining your product is your starting point. The Product Canvas has two parts.
Using elicitation techniques to identify stakeholder objectives is extremely important but oftentimes falls short when ensuring that the overall user experience of the end product is successful. 1 In order to improve upon the overall user experience of our products, we must first understand our stakeholders.
When I first started thinking through this idea, I was actually really thinking about the idea of practices because back in 2010, a little bit earlier than that, Jim Kundiff, the Scrum Alliance, and those guys were really popularizing the CSM certification, PMI was doing the PMI ACP or a lot of us were part of that. So everything worked.
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