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From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 PredictiveAnalytics. Gaming analytics is still evolving. Most of the casino analytics tools are backward-looking. This approach has some problems: It fails to identify potential high-value customers.
After exhausting most of their traditional methods, the company was looking for other ways to improve customerexperience, while at the same time tackling their high annual employee turnover, whose figure was above the average of its competitors. 5) Find improvement opportunities through predictions.
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