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The future of casino marketing strategy is digital plus data

BizAcuity

From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 Thanks to data analytics, these decisions can now be backed by data. Real-time decisions can be taken in line with data insights. Casino owners can also leverage similar approaches using data analytics.

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6 Case Studies on The Benefits of Business Intelligence And Analytics

Data Pine

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. As the first and most impactful of all benefits of analytics, we have the ability to make informed strategic decisions backed by factual information.