14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty
Smart Data Collective
JANUARY 1, 2023
According to a 2022 marketing survey , nearly half (48%) of businesses and startups had an app in 2022, compared to one-third (32%) in 2021. What’s more important for brands is to have a clear strategy on how they plan to drive app downloads, make the content compelling and increase long-term user engagement.
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