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2007: Amazon launches SimpleDB, a non-relational (NoSQL) database that allows businesses to cheaply process vast amounts of data with minimal effort. 2012: Amazon Redshift, the first of its kind cloud-based datawarehouse service comes into existence. Fact: IBM built the world’s first datawarehouse in the 1980’s.
2017 ended with a record 7,000 store closures (more than the Great Recession of 2007), despite robust consumer confidence and a healthy economy. 4 Each new wave of technology—the Internet boom, the mobile economy—has seen traditional retailers fall, replaced by smaller, nimbler, more data-driven brands.
Three barriers to democratizing data The struggle of getting data to more people in more useful ways boils down to a few unsolved problems. First, general purpose platforms and tools (data lakes, enterprise datawarehouses, Tableau) can be a foundation, but they don’t deliver end-user solutions.
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