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Step 2: Gather Data Once the competitors are identified, gather data on their business operations, market strategies, customer feedback, and financial performance. Look into their marketing strategies, sales tactics, customerexperiences, and online presence. Apple’s iPhone was the epitome of luxury, innovation, and quality.
Companies surveyed by Harvard Business Review Analytic Services (HBR) report that two of the most important strategic benefits of using data analytics are (1) identifying new revenue and business models and (2) becoming more innovative. 30% want to be more innovative. Only 23% can. Only 14% are.”
Add to that being acknowledged two years in a row as “Credibility Leader” and “Overall CustomerExperience Leader,” let’s just say it was a pretty great day! Innovating for success. These acknowledgements wouldn’t be possible if the technology, problem-solving, and partnership didn’t result in success for our customers.
Some of his must read write-ups are 5 Pillars of Innovation , The 20/20 Vision of Cloud , and Making Smart Cloud Choices in Uncertain Times. In 2005, he founded a project-based media concern Interarbor Solutions pioneered in a sponsored multimedia content development business model. Follow Sven Ringling on Twitter and LinkedIn.
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