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Why Data Driven Decision Making is Your Path To Business Success

Data Pine

First and foremost, the main reason usually invoked is data quality. Data quality is the condition of a set of qualitative or quantitative variables, that should be “fit for [its] intended uses in operations, decision making and planning”, according to an article written by author Thomas C. 2) Walmart.

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Big Data Paralyzing Your Business? (Part 2)

Domo

When people experience inconsistency (dissonance) such as conflicting information, they are motivated to dismiss the new evidence as erroneous rather than questioning their original data or opinion. Rather than automatically assuming you have a data quality issue, you may have a change management issue instead.