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This approach defines the product from an engineering perspective and not from a customer perspective. Alan Cooper’s prescient book, The Inmates are Running the Asylum , was a wake-up call back in 2004. They can improve your product’s business viability, customerexperience, and improve product quality.
As rich, data-driven userexperiences are increasingly intertwined with our daily lives, end users are demanding new standards for how they interact with their business data. 2004: First went public 2021: Annual revenue of $21.25 Their devices monitor a user’s activity and transmit data to the cloud.
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