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So I got involved with agile back in like 2003 and I was working in this company called CheckFree. And businessarchitecture kind of a nebulous term, but how do you form teams? If it’s I need a product that is cool. It’s I need to align around the businessarchitecture. That kind of a thing.
But productmanagement is often its whole thing strategy. That’s a mouthful, but how do I take my strategic intent and cascade it down into the organization so that the leaders who are ultimately accountable for where this product goes in market have a mechanism for making sure that they’re able to do so?
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