Product Goals in Scrum
Roman Pichler
MARCH 9, 2021
The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” Some view it as the product vision , others equate it to the product’s value proposition. Product Goals Defined. Figure 1: The Product Goal in Context.
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