Checkmate: The Queen’s Gambit of customer experience strategy – Part 1
Clarasys
JUNE 10, 2021
Similarly, a CX strategy requires vision and a winning aspiration, but with a customer focus. Take Nordstrom’s vision statement as an example: “to serve our customers better, to always be relevant in their lives and to form lifelong relationships”. A vision that is purposeful for your customers will also be easier to promote.
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